We read your notice carefully.
Misrepresentation, “website needs improvement,” product disapproval — each one means something specific. Your pack is tuned to the language Google actually used.
Suspended? Move fast — every day costs revenue.Get your Merchant Center
Get your Merchant Center
back on the air —
without the agency bill.
Paste your suspension notice, scan your store in 30 seconds, and walk away with a structured fix checklist, appeal letter, evidence pack, and resubmission plan ready to send to Google.
~30sFree store scan
$149Full pack, one-time
24hPack delivery SLA
Independent tool. Not affiliated with Google. Reinstatement is not guaranteed.
18+Trust signals checked per store scan
3–6Critical issues detected per merchant on average
60sFrom paste to a structured recovery preview
$1,500+Typical agency cost for the same work
Built for merchants on
- Shopify
- WooCommerce
- BigCommerce
- Magento
- Wix
- Custom stores
Why most appeals fail
A generic appeal usually fails because Google wants the underlying issue fixed.
Merchant Center suspensions are rarely about your appeal text. The problem is usually missing trust pages, unclear policies, inconsistent business information, exaggerated product claims, broken checkout flows, or weak contact details. We help you find what to fix before you submit another appeal.
- Avoid sending a vague appeal with no evidence
- Find common issues on your store before resubmission
- Get a structured plan of action
- Generate a concise appeal letter based on your actual case
- Know which screenshots, URLs, and documents to include
How it works
Four steps from suspension to a stronger appeal.
- 1
Paste your notice
Paste the exact suspension message from Google so we can read the issue type and language Google used.
- 2
Scan your store
We check your homepage, footer, policy pages, contact info, and a sample of product pages.
- 3
Review your issues
See a free preview of the most likely problems, prioritized by impact.
- 4
Download your pack
Unlock the full fix checklist, appeal letter, evidence checklist, and resubmission plan.
How we know what to look for
A scan grounded in published Merchant Center policy.
We don't guess. Every scan is anchored in Google's public Shopping Ads policy documentation. We surface the exact gaps reviewers tend to flag — then write the appeal in the structure they expect.
We scan for the issues reviewers care about.
Refund policy clarity, business identity, contact paths, shipping transparency, product claim risk, broken pages — 18+ trust signals in a single pass.
We write the appeal in the right shape.
Root cause acknowledgment, specific corrective actions, preventive measures. The structure reviewers expect — not a generic apology that lands in the rejection pile.
What's in the pack
Everything you need to prepare a stronger appeal.
Store issue scan
A structured scan of your ecommerce store for common Merchant Center trust and policy issues.
- Refund / shipping policy clarity
- Contact information gaps
- Business address & identity
- Broken or incomplete pages
- Checkout trust signals
- Product claim risk
- Pricing & offer clarity
- Footer policy links, ToS & Privacy
Prioritized fix checklist
A practical list of what to fix before submitting another appeal — ordered by impact.
- Critical fixes before appeal
- Recommended trust improvements
- Optional credibility upgrades
- Plain-English explanations
- Suggested website copy updates
- Prioritized order of operations
Tailored appeal letter
A concise appeal based on your suspension notice, your store scan, and the fixes you plan to make.
- Root cause explanation
- Corrective actions taken
- Preventive actions
- Professional resubmission message
- Short version for the appeal form
- Longer version for email or documentation
Evidence checklist
Screenshots, URLs, documents, and proof points to attach to your appeal.
- Screenshots to capture
- Policy page URLs to reference
- Business documents to prepare
- Product page examples to include
- Before & after fix documentation
- Recommended file naming format
Resubmission plan
Step-by-step plan for what to do before and after submitting the appeal.
- What to fix first
- What to verify before appeal
- What to write
- What to avoid
- When to submit
- What to do if rejected again
Free preview before paying
Run an initial scan, see top issues, and preview the recovery plan outline. Only pay when the pack is useful.
- Top issues detected
- Risk level summary
- Recommended fixes outline
- Truncated appeal letter preview
Sample output
See the kind of output you get.
A simplified example of a recovery pack preview.
Store scan summary
High risk- Return policy is difficult to find
- No physical business address found
- Contact page only has a form
- Shipping times are vague
- Several product pages contain exaggerated claims
Suggested corrective actions
- Add a clear refund & return policy linked from the footer
- Add business name, address, and support email to the contact page
- Clarify shipping times, processing times, and costs
- Remove unsupported claims from product pages
- Take screenshots after changes for your appeal evidence
Dear Google Merchant Center Team, we reviewed our store after receiving the suspension notice and identified several areas where our website did not provide enough clarity to customers…
Unlock full appeal packPricing
Pay once. Walk away with a structured plan.
No subscription. No retainer. No agency contract. Two clear options — pick the one that matches how much help you want.
Recovery Pack
For merchants ready to submit a stronger first or second appeal.
$149one-time
- Full website issue scan
- Prioritized fix checklist
- Tailored appeal letter (short + long)
- Evidence checklist
- Resubmission plan
- PDF export & copyable text
- Email delivery within 24h
Recovery Pack Pro
For merchants who've already had one appeal rejected, or want a deeper audit.
$249one-time
- Everything in Recovery Pack, plus:
- Second appeal version if Google rejects the first
- Follow-up appeal draft (a different angle)
- Deeper product page audit (claim risk)
- Priority queue — usually within 6h
- 7-day update window — re-scan after fixes
- Direct line to a human reviewer over email
Do it yourselfFree
4–8 hours reading Google's policy docs. Your appeal is still likely to read as vague. Average rejection rate stays high.
MerchantRestore$149–249
Structured pack in ~60 seconds, written in the format reviewers expect. Same artifacts an agency would produce, without the retainer.
Hire an agency$1,500+
1–2 weeks to start. Higher quality oversight. Overkill for a single suspension where the underlying issues are common policy gaps.
Two specific guarantees, in writing.
- Fewer than 3 actionable issues found? The free scan tells you up-front, and you're not asked to pay.
- Pack isn't useful within 7 days? Reply to the delivery email and we refund — no debate.
Secured by Stripe · Visa · Mastercard · Amex · Independent tool, not affiliated with Google
Is this right for you?
Works best when you're ready to fix the underlying issues.
Good fit
- Your Merchant Center account is suspended
- You received a misrepresentation warning
- You received a website policy issue
- Your products or Shopping ads are not showing
- You want to fix your store before appealing
- You need a structured appeal letter
- You want a clear evidence checklist
- You're willing to make recommended website changes
Not a fit
- You want a guaranteed reinstatement
- Your store sells prohibited products
- You're trying to bypass Google policies
- You don't plan to fix the underlying issues
- You need direct support from Google
- You want someone to manage the entire reinstatement manually
FAQ
Frequently asked questions
No. This is an independent tool that helps merchants prepare their own recovery plan and appeal materials.
No. Google makes the final decision. We help you identify common issues, prepare fixes, and submit a stronger, more structured appeal.
No. You still need to make the recommended changes in your store and submit the appeal through Merchant Center.
You need your suspension notice and your store URL. The more context you provide, the better the recovery pack will be.
No. The checklist is written in plain English and prioritized by importance.
The tool will still generate an appeal pack based on your notice and store context, but it will clearly tell you if no obvious website issues were detected.
Yes. The tool is especially useful if your first appeal was rejected or if you want to avoid submitting another vague appeal.
No. The tool prepares the materials. You submit the appeal through your own Google Merchant Center account.
Yes. Agencies can use the recovery pack to prepare a structured fix plan and appeal materials for client accounts.
Get a clear recovery plan before you appeal again.
Don't waste your next appeal on a vague message. Scan your store, fix the obvious issues, and submit a structured recovery pack.
Independent tool. Not affiliated with Google. Reinstatement is not guaranteed.